Selling cloud services is not like selling a product off a shelf. When you work as an account executive for Amazon Web Services in London, you are selling something a customer cannot hold in their hands: computing power, storage, and software that runs their whole business. Your job is to understand what a company is trying to do and show them how AWS can do it faster or cheaper. It is one of the best-paid sales careers in the UK, and it is also one of the most demanding.

AWS is the cloud arm of Amazon, and London is one of its biggest sales hubs in Europe. The teams there cover everything from early-stage startups to banks, retailers, and government departments. As an account executive, you own a set of customer accounts. You meet founders and chief technology officers, you learn how their business works, and you build a plan for how they could use AWS. It is a quota-carrying role, which means you have a sales target and your performance is measured against it.

What does Amazon actually ask for? The postings for these roles ask for experience as a quota-carrying technology field sales professional, with a proven record of selling complex solutions to businesses. For senior account executive roles the postings ask for many years of that experience — often around ten — while the startup sales roles ask for less, typically a few years, with at least a couple of years in a customer-facing role and technology sales experience preferred. A degree is usually expected, and knowledge of cloud services helps a lot, though AWS also values people who can learn fast and explain technical ideas in plain language.

The working style is worth understanding before you apply. AWS sales teams work closely with other teams — solution architects who design the technical answer, professional services consultants who deliver the project, and marketing teams who bring in new leads. You are the person who owns the customer relationship, so you need to be organised, honest about what the service can and cannot do, and comfortable saying no when a deal is wrong for the customer. The culture is famously demanding: Amazon's leadership principles, including customer obsession and ownership, are part of how people are hired and judged. The interview process reflects that — expect several rounds, including questions about real deals you have won and lost, and what you learned from them.

Pay for AWS account executives in London is not published as one figure by the employer, so no figure is given in this post. Sales roles at this level are usually paid as a base salary plus commission on the deals you close, and the total depends on your experience, the size of your accounts, and how you perform against target. The job posting itself states the pay range where Amazon chooses to show it, so check the posting rather than trusting a number quoted anywhere else.

The work visa question matters if you are applying from outside the UK. Amazon sponsors visas for eligible roles where the posting says so, but not every sales role qualifies, and the UK's visa rules for skilled workers changed during 2025, so you must check the individual posting and the current rules rather than assuming sponsorship. If you already have the right to work in the UK, say so clearly on your CV. If you do not, be honest about it and apply only for roles that state sponsorship is available.

So how do you actually apply? The reliable way is to apply on the employer's own careers page, not through a middleman. Amazon lists all its AWS sales roles on its jobs portal — the only external link here — where you can search for account executive roles and set the location to London. Read the posting carefully, because the requirements differ a lot between the startup team, the enterprise team, and the professional services team. Tailor your CV to the team you want: name the size of the deals you have closed, the industries you know, and the cloud or technology products you have sold. Do not pay anyone to submit your application for you.

If you are applying from a different kind of sales job, do not hide the difference — explain it. Selling cloud services is consultative: you are helping a customer change how their business runs, not closing a one-off order. Show that you can listen, that you understand a customer's business problem before you pitch, and that you can work with technical colleagues without pretending to be an engineer yourself. That is what AWS hiring managers look for.

Frequently asked questions

Do I need cloud experience to sell for AWS?
Not necessarily, but technology sales experience is expected. Knowledge of cloud services helps a lot, and the postings list it as a requirement or a strong preference depending on the team.

How much experience do AWS account executive roles ask for?
It varies by team. Senior roles ask for many years of quota-carrying technology sales; startup sales roles ask for less, typically a few years with at least a couple in a customer-facing role. Check the individual posting.

Is this a remote role?
AWS sales roles in London are usually based in or around London, with time split between the office, customer sites, and working from home. The posting states the arrangement for that role.

How much do AWS account executives earn in London?
Pay is not stated here because the employer publishes no single figure. Check the pay range on the job posting itself.

Where do I apply?
On the employer's own careers page. Search the Amazon jobs portal for AWS account executive roles in London.

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